Wheels Introduces the “Memorial Madden Cruiser”!
We are paying tribute to the late John Madden in a big way by wrapping an entire 40-foot Wheels bus and designating it as the “Memorial Madden Cruiser”. The bus made its debut public appearance at the “One More Monday Night in Oakland: A Celebration of John Madden” event on Monday February 14 at the RingCentral Coliseum in Oakland. It was parked next to the original Madden Cruiser in front of the entrance to the event.
Beginning yesterday, the “Memorial Madden Cruiser” was placed in regular service on Wheels and Rapid routes. The bus will be rotated between routes so residents throughout the Wheels service area of Pleasanton, Livermore and Dublin will have an opportunity to see it.
No public funds were expended on this project. The images used were provided at no cost by the Las Vegas Raiders organization and our advertising sales contractor Lamar Transit Advertising provided the design, production, and installation of the wrap.
About the Livermore Amador Valley Transit Authority
The Livermore Amador Valley Transit Authority (LAVTA) was created in 1985 by the cities of Dublin, Livermore and Pleasanton and Alameda County to serve area transit needs. In 2018 and 2019, LAVTA was named Transit Agency of the Year by the California Transit Association and the California Association for Coordinated Transportation, respectively. In 2020, LAVTA was named the top transit agency of its size in North America by the American Public Transportation Association.
LAVTA supports environmental sustainability by reducing vehicle trips and traffic congestion on local streets and improving air quality in the Tri-Valley region. In addition to passenger fares, the agency is supported financially by federal, state and local agencies, including the Alameda County Transportation Commission’s Measure B and BB.